RMIT Gallery
Memory Station
Brief: RMIT Gallery hopes to attract students and staffs during Orientation Week 2025 to three exhibitions: PRICK! at RMIT Gallery, On-Site with Rose Agnew at First Site Gallery, and Deep Time/Real Time at Design Hub Gallery.
Challenge
RMIT Gallery faces a lack of media presence and engagement across platforms, as university-made content limits interaction with the audience, leading to low awareness of its exhibitions.
Solution
This brand-new initiative is inspired by the photodump trend, with a focus on student-made content to encourage engagement with RMIT Gallery and resonate with the preferences of RMIT students.
'The Memory Station invites everyone to capture and reflect on their artistic experiences. With exclusive photodump filter templates, transform the gallery journey into a visual diary that becomes part of a vibrant mosaic of shared memories, celebrating every visitor's unique perspective'
Artefacts
Phase 1: Awareness
Social media posts
Brochure
​Digital signage
Posters
Website announcement
Phase 2: Engagement
Interactive stories
Video
Phase 3, 4: Use & Evolve
Photodump templates uploaded using hashtags
Instax photos
Phase 5: Leave
Online collage on website
​RMIT Gallery's highlight story
Appreciation social media posts
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