Hang's Space

Bicycles for Humanity

Story of the Bike

Brief: Bicycles For Humanity Melbourne is a grassroots, volunteer-driven charity focused on alleviating poverty in Africa through sustainable transport. By collecting, repairing, and sending bicycles to communities in need, B4H Melbourne improves access to essential services like healthcare, education, and economic opportunities. Design a social media campaign to raise awareness and encourage donations of bicycles, money, and/or time.

Challenge

B4H Melbourne faced low engagement and visibility on social media, with limited interest in donating bicycles topic within the Melbourne community.

Solution

Retell B4H’s story from the emotional, humanised perspective of the bicycles, highlighting their journey from Australia to African communities to evoke empathy and draw attention to B4H’s social impact.

The Story of The Bike

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Tactics

Infographic

Video

Media release